STRATEGIC THRUST 4 :
IMPROVE PUBLIC CONFIDENCE IN THE CO-OPERATIVE MOVEMENT
The co-operative movement has the potential to be utilised as an instrument for improving and elevating the standard of people’s livelihood through implementation of group activities. Involvement in co-operatives enables participation in economic activities that will generate income and wealth. The benef ts derived from co-operative activities need to be widely disseminated to attract the interest of the people to join or form co-operatives.
In line with the government’s aspiration that people accept co-operatives as part of their daily life, all levels of society and community are encouraged to establish co-operatives.
To increase public conf dence in the co-operatives, the understanding of co-operative knowledge will be enhanced through:
- Promotion of co-operative awareness through people-friendly approach;
- Increase awareness, co-operation and support from employers or association leaders on the initiatives to develop the co-operative movement in the country;
- Efforts to simplify the formation of co-operatives in order to encourage more people to become co-operative members; and
- More effective and eff cient dissemination of information through co-operation with the printing and electronic media, and government agencies.
Performance Indicators
- 100% of secondary schools have co-operatives
- 100% of public institutions of higher learning (IPTA) have co-operatives
- 50% of private institutions of higher learning (IPTS) have co-operatives
- 50% of the adult population are members of co-operatives
- 16,000 co-operatives are registered
